When Good Advice Is Bad Advice
Placeholder headline support line. One sentence that frames the lesson and names the founder it is for will sit here.
Video lesson coming soon
Wistia video will play here
Placeholder summary paragraph. This is where a brief description of the video will go: what the lesson covers, why advice that worked for someone else can quietly work against you, and how the right guidance depends on the game your company is actually playing right now.
A second short placeholder paragraph will describe how the corporate lifecycle changes what good advice looks like, and what a founder should demand from the experts, consultants and coaches they hire.
Why this matters to founders
Placeholder benefits introduction. One or two sentences explaining what a founder gains from watching, in their own terms, will sit here.
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Placeholder learning point one. Name the first thing a founder will take away from the lesson.
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Placeholder learning point two. Describe how to tell which game the company is actually playing.
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Placeholder learning point three. Explain how the corporate lifecycle changes what good advice looks like.
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Placeholder learning point four. Show how to test whether an expert, consultant or coach is answering your question or theirs.
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Placeholder learning point five. Give a concrete example of advice that helps at one stage and harms at another.
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Placeholder learning point six. End with the question a founder should ask before acting on any outside guidance.
Placeholder closing headline. One line that connects the lesson to a conversation about the game you are actually playing.
Placeholder closing paragraph. Two or three sentences inviting the viewer to talk with Brett about where the company sits in the lifecycle and what guidance actually fits it.