Everything on the mountain, and what it costs.
Most of the Founder Leadership system is free. The books start at one dollar. The work with Brett begins with a conversation that costs nothing. Start wherever you are.
Free, and complete on its own.
Educational materials
Free
Articles, white papers, on-demand masterclasses and live sessions. Ungated, no email required to read.
Founder's Journey Map software
Free
A ten-question diagnostic that locates the stage your company is actually in and the work that stage asks of you.
Founder's Journal software
Free
A private place to think in writing. Your entries stay yours, with saving and export built in.
Registered user for Athena
Free
A free account so Athena remembers your conversations, and your Map and Journal persist between visits.
Books in every medium.
Each book starts at one dollar in its digital edition, with Athena included. Formats are added on top of that dollar and never stack: you pay the difference to move up, nothing more.
$1
per book
Digital flipbooks with the AI companion
The complete book as a digital flipbook, with Athena included in the context of that book.
+$17
to add
Audiobooks
The complete audiobook, for the trail, the commute and the long drive.
+$47
to add
Video book walkthroughs
Brett's author-guided video walkthrough of the book's core ideas, frameworks and applications. Includes the audiobook.
$97
one time
All books in all mediums
The complete seven-book Founder Leadership Library: every book, every format, Athena for every book, and lifetime revisions of these seven titles.
A small practice, priced plainly.
The work is a relationship, not a program, and it is kept small on purpose. It begins with a complimentary Founder Leadership Conversation.
3 months
$6,000
Founder coaching / mentoring
A defined engagement. Weekly conversations, a standing line between them, and a stage review at the end.
6 months
$10,000
Founder coaching / mentoring
The same relationship with room to work through a transition, not just the quarter that contains it.
12 months
$15,000
Founder coaching / mentoring
A year of the work: the stage you are in, the one coming next, and the person you have to become across both.
Scoped per engagement
$5,000/mo+
Management consulting
For companies that need the work done with the team rather than through the founder. Scoped monthly, priced to the engagement.
Take the Map. It is free, it takes ten questions, and it will tell you which game you are playing before you decide how to win it.