Problem Card · Start-Up · Prove It

Cash Visibility Gaps

You may recognize this when

  • The bank balance becomes the management system.
  • The founder reacts to receivables, payroll and surprise obligations instead of deciding how much customer-acquisition and product learning the company can responsibly fund.

What it looks like

The bank balance becomes the management system. The founder reacts to receivables, payroll and surprise obligations instead of deciding how much customer-acquisition and product learning the company can responsibly fund.

A question to test it

What recent example from your own company would confirm or rule this out?

Source: Start-Up problem registry

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