User guide
How to use Founder Leadership
Everything on this site is free to read. Start with three steps. A free account then remembers your work so each visit picks up where the last one ended.
1
Locate your game
Take the Founder's Map. Ten questions place your company in one of the Five Games of Business and name the earliest capability still unfinished.
Take the Map →2
Read your stage
Each of the five Stage pages explains the game, the work that wins it and the problems founders meet along the way. Use the Problem Finder to spot the one that sounds familiar.
See the Five Games →3
Talk it through with Athena
Athena is the Founder Leadership guide. Ask her about your situation on any page and she answers with the stage you are reading in mind.
Ask Athena →Also free
- The Library →Essays, a white paper and masterclasses on the work of each game.
- The Founder's Experience →A map of the Arenas, Passages and Beacons founders move through.
- The books →Seven books, each a different lens on scaling a company.
- A conversation with Brett →A free conversation about where your company is and what comes next.
What a free account adds
- Your Map results saved by date, so you can see what changes.
- One Athena conversation that follows you across the site and remembers what you ask her to.
- A place for the problems and goals you are working on.
- Field Guides for every stage, saved to your account and ready to use with your own AI assistant.
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