Accelerator Card · Start-Up · Prove It
Customer Acquisition Map
What it is
Track target customer, offer, message, channel, qualified opportunities, conversion, price and acquisition cost in one view. Use it to identify where the current acquisition loop is weakest.
How to use Accelerators
Accelerators are not substitutes for the work. They make the work easier to see, compare and improve. Use them when a live operating question is blocked by memory, ambiguity or scattered evidence.
A question to test it
What recent example from your own company would confirm or rule this out?
Source: Start-Up Stage Playbook v2.0, Accelerators
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Next step
Open the Start-Up StageThis Card connects to
The Game
Problems