Problem Card · Start-Up · Prove It
Pricing by Pressure
You may recognize this when
- Price changes according to negotiation pressure, fear of losing the deal or immediate cash need.
- The company cannot tell whether demand is strong enough to support the economics required to keep acquiring and serving customers.
What it looks like
Price changes according to negotiation pressure, fear of losing the deal or immediate cash need. The company cannot tell whether demand is strong enough to support the economics required to keep acquiring and serving customers.
A question to test it
What recent example from your own company would confirm or rule this out?
Source: Start-Up problem registry
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