Problem Card · Stable · Repeat It

Sales Method Varies by Person

You may recognize this when

  • Each salesperson qualifies, discovers, proposes and follows up differently.
  • Strong sellers may still produce results, but the company cannot coach or compare one shared motion.
  • Sales performance becomes personal talent rather than organizational method.
  • A Stable company needs enough shared commercial logic that capable sellers can learn, practice and improve it.

What it looks like

Each salesperson qualifies, discovers, proposes and follows up differently. Strong sellers may still produce results, but the company cannot coach or compare one shared motion. Sales performance becomes personal talent rather than organizational method. A Stable company needs enough shared commercial logic that capable sellers can learn, practice and improve it.

A question to test it

What recent example from your own company would confirm or rule this out?

Source: Stable problem registry

Ask Athena

Ask Athena about this page

What does this mean for the company you are leading?

Ask Athena how a Card fits your company.