Problem Card · Start-Up · Prove It
Weak Paid-Demand Evidence
You may recognize this when
- The company has attention, traffic, demos, trials or proposals but too few paid customers.
- The acquisition system is producing activity rather than enough commercial conversion to fund the business.
What it looks like
The company has attention, traffic, demos, trials or proposals but too few paid customers. The acquisition system is producing activity rather than enough commercial conversion to fund the business.
A question to test it
What recent example from your own company would confirm or rule this out?
Source: Start-Up problem registry
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