Problem Card · Start-Up · Prove It
Offer Sprawl
You may recognize this when
- The company keeps adding services, features and custom promises to win revenue.
- The offer becomes harder to message, price, sell and deliver, and customer-acquisition learning gets buried inside one-off work.
What it looks like
The company keeps adding services, features and custom promises to win revenue. The offer becomes harder to message, price, sell and deliver, and customer-acquisition learning gets buried inside one-off work.
A question to test it
What recent example from your own company would confirm or rule this out?
Source: Start-Up problem registry
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