Problem Card · Mature Scale · Institutionalize It

Strategy Changes but Allocation Does Not

You may recognize this when

  • The enterprise adopts new strategic language while money, talent and senior attention remain substantially unchanged.
  • This is the clearest sign that strategy has become communication rather than choice.

What it looks like

The enterprise adopts new strategic language while money, talent and senior attention remain substantially unchanged. This is the clearest sign that strategy has become communication rather than choice.

A question to test it

What recent example from your own company would confirm or rule this out?

Source: Mature Scale problem registry

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